Jessie Goldenberg always dreamed of opening a fashion boutique, but she couldn’t afford the rent in New York City.
So she decided to take a different route and open a shop on wheels.
“I was inspired to take a leap of faith when I heard about the fashion truck trend out west,” she says.
Goldenberg found a truck on craigslist, and she and her family spent two months renovating it.
She opened Nomad fashion truck in April of 2013.
“We have a laid back California vibe,” she says. “For the clothing we carry a lot of independent brands, and for the jewelry and accessories we try to carry a lot of handmade products.”
Goldenberg parks the truck in different spots around the city, and customers can locate the truck on social media.
“Social media is probably the most important thing for our business,” she says. “Every day we post on Facebook, Twitter and Instagram where we’re located.”
The biggest con to owning a fashion truck is the weather. When it’s cold or raining, Goldenberg can’t open the doors. But the good outweighs the bad.
“I never imagined that I would be driving a truck full of clothes around New York City,” she says. “It’s really empowering to me that I actually had a dream, and I followed up on it.”