Mention the word bikini to a woman and there's a good chance she may cringe in response.
Truthfully, swimsuit season is tough for lots of ladies. The Bert Show is trying to change that with the #suityourself campaign. For the second year in a row, the women on the radio show are challenging themselves and listeners to rock their bathing suit body with PRIDE.
Lynn Berry talked to the show's social media director, Cassie Young, about the campaign and the inspiration behind it.
Want to participate? You can post encouraging words or your #suityourself picture on our Facebook page or tweet it at us.