Coach Kevin Kelley plays the numbers like a casino gambler. But in this case, the odds are in his favor. He's the head coach of the Pulaski Academy Bruins in Little Rock, Arkansas and he’s got an unorthodox approach to football – never punt!
Kelley knows people think he’s crazy for always “going for it,” but he’s got the stats to prove it works – like three state championships. He says there's a moment in his childhood that made him the person he is today. While his game strategy may be unconventional, his players say it's teaching them lessons beyond football.
This year, Kelley is being honored at the Tribeca Disruptive Innovation awards, along with other "disruptors."
Watch the video above to see coach Kelley's game-changing strategy. And be sure to see some of the other honorees from the 5th anniversary of the Tribeca Disruptive Innovation Awards on Morning Express with Robin Meade, starting this Wednesday at 6 a.m. ET.