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Morning Express with Robin Meade

A fast, personal, and smart blend of all the news you want in the morning. We call it "News in the Fast Lane." So buckle up.

What's the one thing this coach will NEVER do???

  • Coach Kevin Kelley's disruptive approach has given his team a winning record
  • He goes for it on 4th downs and always tries the onside kick

Coach Kevin Kelley plays the numbers like a casino gambler. But in this case, the odds are in his favor. He's the head coach of the Pulaski Academy Bruins in Little Rock, Arkansas and he’s got an unorthodox approach to football – never punt!

Kelley knows people think he’s crazy for always “going for it,” but he’s got the stats to prove it works – like three state championships.  He says there's a moment in his childhood that made him the person he is today. While his game strategy may be unconventional, his players say it's teaching them lessons beyond football.

This year, Kelley is being honored at the Tribeca Disruptive Innovation awards, along with other "disruptors."

Watch the video above to see coach Kelley's game-changing strategy. And be sure to see some of the other honorees from the 5th anniversary of the Tribeca Disruptive Innovation Awards on Morning Express with Robin Meade, starting this Wednesday at 6 a.m. ET.

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Cops: Coaches bet $100,000 on kids' football games
Gridiron | See all 231 items Cops: Coaches bet $100,000 on kids' football games