Despite the appearance on "Today" and other public apologies, more companies are cutting ties with Paula Deen.
On Friday, Ballantine Books announced it would not publish Deen's new cookbook slated to come out in October.
Deen was dropped by Food Network after she admitted in a court deposition to using the N-word. Lisa Jackson, a former manager at one of Deen's restaurants, is suing the former celebrity chef and her brother, Bubba Hiers, for sexual and racial harassment.
Deen gave a tearful apology Wednesday on the "Today" show, saying "I am here today because I want the world to know who I am." She insists that she is not a racist and regrets using the racial slur.
"If there's anyone out there that has never said something that they wish they could take back, please pick up that stone and throw it so hard at my head that it kills me," she said. "Please. I want to meet you."
HLN contributor Jason Johnson told Weekend Express' Natasha Curry that Deen's issue goes deeper than her admitted racial slur.