The new PINK campaign for Victoria's Secret left some parents seeing nothing but red. The "Bright Young Things" collection included underwear with slogans like "Call Me" and "Wild" boldly emblazoned on the crotch and backside. The company pulled the line after an outcry from parents.
Although the company says the line was geared towards college-aged women, many parents said the racy underwear was aimed at teenagers and pre-teens. The campaign prompted one dad, Rev. Evan Dolive, to write a letter to the clothing company.
Dolive, a Texas father of a 3-year-old girl, said he was outraged by the "Bright Young Things" message. He wrote, "I don't want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments." According to affiliate WAVE, Dolive's letter has been viewed nearly 2.7 million times since he posted it Tuesday.
Victoria's Secret responded to the complaints with the following statement on its Facebook page, "In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women,” it read. “Despite recent rumors, we have no plans to introduce a collection for younger women. ‘Bright Young Things’ was a slogan used in conjunction with the college spring break tradition."
Dolive talked to HLN’s Susan Hendricks about why he felt compelled to write the letter and why he thinks Victoria's Secret needed to hear his thoughts as a dad.