Tom Matlack founded The Good Men Project in 2009. It began as a book, documentary, and now a discussion online at thegoodmenproject.com. As Tom puts it: "Most of the men I know, even the most traditional average, conservative guys are struggling with these issues: What does it mean to be a good father, what does it mean to show up for your wife? How important is it to make money? How do you balance all of these things out?"