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The young face of successul small business

  • 12-year-old Willa Doss founded her own line of skincare products

There's one thing all successful businesses have in common: They all started out as a simple idea. And sometimes those ideas start young.

It's no secret that kids are full of ideas, but 12-year-old Willa Doss isn't like every other kid. She had an idea she wanted to share with the world, and so she did. She and her mom saw a gap in the "tween skincare market," and they decided to fill it themselves. They started their own skincare line called Willa, which offers healthy beauty options for young girls.

Three years later, Willa products are in stores all over the world. How did they do it? That's exactly what we wanted to know, so we asked Will and her mom, Christy Prunier, to share their story with us!


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