It’s a situation a lot of independent musicians face: music to share, fans to listen, but no record label to fund it. Just a few years ago, any old band or singer would’ve had to borrow money from family or friends, or maybe they would have just been out of luck. But, that's no longer the case, thanks to an increasingly popular trend called crowdfunding.
One person who’s found success with this money-raising strategy is Nashville singer-songwriter Anderson East. He had a double album in the works but needed the money to get it produced and marketed. East turned to the site PledgeMusic and was able to successfully raise the money. And in exchange for their donations, investor/donors got personalized “swag,” as well as East's albums.
Anderson East recently came to hang out with us here at Making it in America to discuss why he turned to crowdfunding and what he’s learned from the experience.