Because someone out there has 1.86 children, a dog and a need for speed -- that's why Lamborghini thinks it can sell 3,000 of these bad boys a year.
It's called the Urus, and right now it's just a concept car. But CNNMoney reports that Lamborghini's president and CEO Stephan Winkelmann says that producing the crossover vehicle (which looks, to us, a lot like a BMW X6 & a Range Rover Evoque had an angry baby) for mass production is "over 95% feasible."
Start saving now: In order to put a Urus in your garage, you'll need to come up with around $180,000.
This isn't the first time Lamborghini has toyed with the idea of an SUV. In 1982, they rolled out a big boxy rig known as the LM-004, but it never made it to the showroom.
As for the name, an Urus is an extinct member of the cattle family -- a great horned beast that is also called an Aurochs. An Urus is not (as Jen and Robin suppose) a part of the human anatomy.