"Go Green!” It’s a phrase that means a lot of things to a lot of different people. For some, it’s a way of life; for others it’s something they’d like to do but aren’t sure where to start. It’s even become a main political talking point in recent years (and one you are sure to hear more about in the coming months).
Right now, it's the rallying cry you're likely to hear at any of the worldwide events being held this weekend in celebration of the 42nd Earth Day. So if all of this earth-centric media attention has gotten you inspired to do more but you aren't sure where to start, you might consider starting with something simple. Like going to a concert. And yes, we do mean the fun kind.
That's what the people behind Reverbwere thinking when they started their non-profit environmental organization back in 2004. It was founded by Guster guitarist/singer Adam Gardner and his wife Lauren Sullivan in their attempt to “green up” music tours. They work with bands and venues to offer greening programs that help make the tours more environmental friendly. This includes the use of bio fuel for tour buses, working with local farms for catering, as well as using biodegradable cups and utensils.
But their earth friendly activism doesn't end there. Reverb also reaches out directly to the fans. Every concert has an Eco Village where concert goers can engage with volunteers and displays about a wide range of environmental programs. They've also set up a program that allows fans to offset their carbon footprint through things like an online carpool program and raffle donations ( for things like signed guitars!), which most recently helped to build a wind farm.
While talk of "bio-fuel" and "carbon offsetting" could scare off some, one of Reverb's main goals is to keep things simple and keeping people engaged -- before and after they leave the concerts. Or as they state on their website, “we take a positive 'work-with' approach and believe that being green is not all or nothing; many people doing some things will have more impact than some people doing everything."
So, now if you have the itch to chip in and give a little back to good ol' mother earth, there's no more excuse. Thanks to Reverb it's as easy as going to see one of your favorite bands live and taking in the "greenery."
For more, check out Adam Gardner and Lauren Sullivan's interview with HLN's Jane Velez-Mitchell. Be sure to tune into Jane Velez-Mitchell weeknights at 7 p.m. ET on HLN