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Morning Express with Robin Meade

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Small biz success: Whiskey ice cream!

NEED TO KNOW
  • 'Jeni's Splendid Ice Creams' unique flavors keep customers coming
  • Tell us about your 'Small Business Success and you could be featured on HLN

Inspired by flavors from The North Market in Columbus, Ohio, Jeni Britton Bauer opened an ice cream shop that serves truly unique flavors: Salty Caramel, Pistachio and Honey, Brambleberry Crisp, Goat Cheese with Cognac Figs, and Whiskey and Pecans, just to name a few.  They were a hit, and now Bauer has 10 stores selling “Jeni’s Splendid Ice Creams.”

Maybe Jeni’s inspired flavors will inspire you to create your own small business success -- here are some of her tips:

  • Get and respond to customer feedback
  • Offer something different
  • Use word of mouth

Are you running a successful small business? We're looking for your input on how to make a small business work. Visit the Small Business Success assignment at iReport.com and pass on your tips!
 

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