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Kid in toy aisle goes off... on gender roles!

By HLNtv.com Staff
updated 1:33 PM EST, Tue December 27, 2011
NEED TO KNOW
  • One little girl says girls want more than just princess toys
  • Riley asks toy companies not to 'trick' kids

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A little girl gets annoyed during her trip to the toy store and it's all caught on camera! Little Riley says toy companies expect all the girls to buy princesses and all the boys to buy superheroes. In a pretty articulate rant that sounds much older than its deliverer appears, the tike gets heated about gender roles and the expectations of boys and girls.

Op-ed: Where's the outrage over "macho" Legos?

"The girls want superheroes and the boys want superheroes," she says in a video called "Riley on Marketing" as posted on YouTube. The video already has more than 230,000 views on YouTube and has been picked up by blog sites like Jezebel.

Check out more of Riley’s marketing insights here. 

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