Crowdfunding is a collective effort by people who network and pool their money together, usually via the Internet, to support a variety of efforts. The money goes to everything from disaster relief to smalltime artists seeking support.
Kickstarter is one of the largest online funding platforms. The site describes itself as "a great way for artists, filmmakers, musicians, designers, writers, illustrators, explorers, curators, performers, and others to bring their projects, events, and dreams to life." It’s the middleman between creative people and the people with money.
Crowdfunding platforms like Kickstarter are a great example of how entrepreneurship is changing for a new, do-it-yourself generation. Instead of finding investors or a bank to give you a loan, you make your pitch directly to potential future customers. This new source of cash flow is giving a lot of start-ups a chance they wouldn't otherwise have had.
We'll give you an idea of what crowdfunding is like on the front lines as we follow people just like you, who are using these platforms to boost their quest for something better.
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