Digital artist Nickolay Lamm is once again gaining attention by tackling children’s toy box essential and well-known collector’s item: Barbie. After releasing a picture of his "Real Barbie" last summer, Lamm has started a crowdfunding campaign to make a doll, Lammily, based on the proportions of an average woman.
Though the body is similar to Lamm's "Real Barbie," Lammily is sporting some brunette locks and a different face. Lamm said Lammily resembles a normal American woman, which is exactly the look he wanted for her.
There has been a lot of press regarding Barbie recently, including criticism regarding the unrealistic body expectations she promotes. Mattel, the maker of Barbie, has defended her proportions saying “Barbie’s proportions aren’t problematic, and little girls don’t see them that way.”
When asked by HLN about Lammily vs. Barbie's measurements, he said his focus was not necessarily on her measurements, but more on her overall look.
In the past, there has been chatter on the Internet fantasizing about a “plus-size Barbie,” but those fantasies are now finding roots in reality, thanks to Lamm. HLN spoke with Lamm about his new creation and his future plans regarding mass production.
HLN: What was the process for finding the measurements that you used for Lammily?
Nickolay Lamm: I used the same body I used to create "Real Barbie" for Lammily. The body was used as a base, and the face, hair and articulation was designed on top of that. "Real Barbie" was made using CDC measurements of the average 19-year-old American woman. Because Lammily is made using the same body, it's similar to those measurements.
HLN: How long have you been working on the Lammily doll?
Lamm: I started working on this project around August of 2013.
HLN: What was the inspiration behind her?
Lamm: After I made "Real Barbie," a lot of moms came to me and said that a doll like this should be made. Lammily is for them.
HLN: What is the story behind Lammily's name?
Lamm: Lammily is a take on my family name. This was a family project and Lammily would look a lot different if it weren't for their help. My goal was never to create a doll like "Real Barbie," but to use that as the base and add my own design to it.
HLN: What has the reception been like?
Lamm: It's been very positive. The crowdfunding is going great. I just launched [Wednesday] at 9 a.m., and it's already up to $7,000.
HLN: What is the future for Lammily? Do you want to try to mass produce her?
Lamm: Yes, the goal is for Lammily to exist outside of crowdfunding. I plan to have multiple distribution channels, in retail and online.
HLN: What would she cost?
Lamm: Retail pricing will be between $15 and $20. The crowdfunding is for a one-time first edition which won't be sold in stores.
Though the Lammily doll is not the first attempt at an average-size doll, it certainly seems to be gaining the support to give Barbie a run for her money, or at the very least, her famous dream home.
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