Banana Republic released a spring 2014 “True Outfitters” campaign February 21 that features real-life couples and families. One of those couples is New York City-based interior designers Nate Berkus and his fiancé Jeremiah Brent.
In a press release, Banana Republic global chief marketing officer Catherine Sadler stated, “Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe.” Sadler said, “The 'True Outfitters' campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer.”
The clothier's new True Outfitters campaign "champions true relationships, true style and true emotions, illustrating life’s most precious and authentic moments shared between loved ones," the company said.
A representative for Berkus told HLN Wednesday that the couple will be getting married this year. A rep for Banana Republic was unable to definitively confirm to HLN whether this is the company's first time using a same-sex couple in an advertising campaign.
Is Banana Republic’s ad campaign a catalyst for other campaigns? Do you think other companies will use same-sex couples in their advertisements in the near future?
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