First came YouTube and all those cat videos.
Next, there was Nyan Cat. Then Grumpy Cat.
And now, the latest feline threat to the dog hegemony has arrived: The Kitten Bowl.
Yep, the Internet's favorite animal is about to stake its turf on TV, in direct competition with the long(ish)-established Puppy Bowl. A cavalry of kitty cuteness will assault your senses Super Bowl Sunday on the Hallmark Channel, with 60-70 cats competing in all sorts of -- oh who cares what they're doing they'll be on TV and it will be adorably silly.
So you have two choices, America. You may watch Kitten Bowl or Puppy Bowl. But not both. Choose sides. This is not a drill.
Technically, the two won't air at the same time, but don't be That Guy. Stay loyal. Make a statement with your remote and never look back.
One big advantage Kitten Bowl has going for it? Awesome names for its players. Well, awesome if you're OK with puns. Not awesome if you don't enjoy FUN THINGS.
Among our favorites?
Ferrell Owens! Dan Furrino! Meoshawn Lynch! Brett Furve! Troy Paw-lamalau (which is misspelled but that's OK, Hallmark Channel, because cat-football pun)!
Hallmark says all of the cats involved in the three-hour event "will join the list of pets adopted into loving homes." So things continue to look up for cats.
Dog days indeed, dogs.
Jonathan Anker is in New York for the Super Bowl. Follow him on Twitter @JonFromHLN.