With the upcoming insurance mandates going into effect in 2014, Obamacare is becoming more than just a word bandied about by politicians. Now it's affecting just about everyone, and some people are worried about navigating the new system. States that are offering their own healthcare exchanges are trying to keep an upbeat -- and in some cases, humorous -- approach to the whole thing. Whether it's Minnesota's folklore legend Paul Bunyanenduring horrific misadventures, or Washington state ads that include a Ninja-like attack by an angry raccoon, the state campaigns are raising awareness as well as eyebrows.
Where else do states spend big bucks for ads? Don't forget about tourism. Several of these campaigns have made big impacts, though not always in a positive way. Here are some of the more noteworthy.