It's no secret. The cover of "Rolling Stone" has long been a shock machine, but the magazine recently sparked a flame that may burn a little too hot, even by their standards.
If you didn't know who Dzhokar Tsarnaev was, you may guess the face on their latest cover is a mop-headed rock sensation, a soft-focus dreamboat for the vinyl-loving set.
But he's not. Tsarnaev is the surviving suspect allegedly responsible for April's bombings at the Boston Marathon, and his inclusion on the cover of the rock culture magazine has incited rage.
Next to the Tsarnaev cover, the mag's typical sensational fare seems almost frivolous -- a romp of nudity, hijinks and cloying sexuality. But that is the tradition upon which their latest controversy is based: Get people angry, get people talking and, most importantly, get people turning the pages.
Above, some other famous covers that fanned the flames.