For reasons that we can only assume are exclusively about her winning personality, hit TV show, dating rumors and definitely NOTHING ELSE AT ALL, Kim Kardashian was Bing's most-searched celebrity of 2012.
The search engine released their year-end list this week, which was topped by five names which closely resemble the pictures you'll find taped inside any tween's locker: Kim Kardashian, Justin Bieber, Miley Cyrus, Rihanna and Lindsay Lohan.
While the upper-tier of the search rankings were fairly predictable, the rest of the Top 100 contained plenty of surprises. President Obama all the way down at #46? And in an election year? That's lower than Kourtney Kardashian. Umm, and Mitt Romney -- he finished at #43.
Think you have your finger firmly on the pop culture zeitgeist? Click through the gallery above of head-to-head celeb matchups and see if you can guess which finished higher on Bing's search rankings in 2012.
Follow Jonathan Anker on Twitter @JonFromHLN