At first glance, Max Wilford looks like your average 7-year-old. He loves rainbow looming, running around with his friends... and hanging out with Jimmy Kimmel and Ellen DeGeneres. You know, pretty normal stuff for a kid known as SuperMax and "Chief Inspiration Officer" for the MaxLove Project
. He's also been bravely battling brain cancer since his diagnosis three years ago.
The Tustin, California, boy was the inspiration behind the March 1 "Loom-A-Thon Against Cancer" in which droves of kids helped create a rainbow loom chain that reached 29,201 feet, or 5.5 miles. The cause? Raising awareness about childhood cancer and the MaxLove Project
, a nonprofit organization co-founded by Max's mom, Audra Wilford.