Darling Magazine founder Sarah Dubbeldam wants to help women to celebrate who they are, by sharing their strength, wit, character and virtues. However, she is not looking for perfection.
Darling Magazine features everyday people of all sizes and ages on their pages -- not just models. And none of these women are Photoshopped (digitally edited), as Dubbeldam says we are all good enough, and that there does not need to be an unattainable definition of beauty that we cannot reach.
Darling Magazine is also determined to be an alternative to the objectifying and over-sexualization of women that is often found in other women's magazines. They want to offer an inspiring and empowering magazine that their readers would want their young daughter to find and look through. On the back of each issue, they print their mission, which starts with the statement that Darling is the art of being a woman. They conclude with the powerful testimony that women are not only interesting, but original, not only good enough, but exceptional -- not just here, but here for a purpose.
This mission is gathering a following. The magazine has gained more than 500 backers on Kickstarter and subscribers make up more than half of their revenue. Good word of mouth and their strong presence on social media sites like Instagram and Pinterest has contributed to making them a Small Business Success!