The water crisis in Flint, Michigan, has caught the attention of some very notable people and companies.
Detroit Pistons owner and Chairman and CEO of Platinum Equity, Tom Gores, announced in a statement on Thursday that he will begin a private sector campaign to raise at least $10 million for the crisis in Flint.
The campaign by Mr. Gores, a Flint native, will also deploy operational resources in order to assist a broad range of short- and long-term initiatives, including immediate support and funding for programs to help children affected.
Aretha Franklin and rapper The Game announced donations on Wednesday.
The Game has a personal connection to Flint. His younger sister and her two children live there. On Tuesday, he posted a screenshot of his bank account as proof that he had wired $500,000 of his own money through his charity, The Robin Hood Project, in order to supply water bottles for the people of Flint. Also as proof that he's got a lot of commas (check the balance).
His donation totaled $1 million when matched by Avita Water.
In the caption, he calls upon celebrities and public figures, like Madonna and Jimmy Fallon, to match his $1 million bottled water donation and show proof of an actual contribution instead of simply "making a pledge."
"You're not fooling ANYONE!" The Game wrote in the caption. "I seen @Madonna & @JimmyFallon's $10,000 donations... that's cute, but not nearly enough.... So I challenge both & anyone else in the world to match me & DONATE $1,000,000 in bottled water to Flint, Michigan & we want proof, shipping order receipts, bank wire receipts, pictures etc..."
Aretha Franklin, who grew up in Detroit, has announced she will provide hotel rooms and food for 25-50 people, according to Detroit news station Local 4.
"Detroiters usually come to the aid of Detroiters, and Flint is certainly regarded as Detroit," Franklin said to Local 4. "Hang in there."
Last week, beer giant Anheuser-Busch, known for brewing Budweiser, said it would send help to Flint, in the form of 2,156 cases of canned drinking water.
That works out to more than 51,000 cans shipped from the brewery in Cartersville, Georgia, by truck to the Food Bank of Eastern Michigan. The water is scheduled to arrive in the first week of February.
AQUAhydrate, a bottled water company owned by Mark Wahlberg and Sean "Diddy" Combs, has pledged to send 5,000 cases of water to Flint and will continue to provide bottled water until the city's water issues are solved.
Wahlberg and Combs are joined in the effort by Eminem and Wiz Khalifa, and the total donation amounts to 1 million bottles of water.
As The Game pointed out, Jimmy Fallon recently tweeted that he would donate $10,000 and asked others to donate as well.
Madonna heard Fallon's call -- and announced on Instagram that she had matched his $10,000 donation to Flint!
Rapper Meek Mill announced last week on Instagram that he made a donation.
And fellow rapper and Detroit native Big Sean also pledged to donate to the families in Flint.
According to Billboard, on top of donating money, Big Sean has launched a CrowdRise campaign called #HealFlintKids in order to put money toward the Community Foundation of Greater Flint Michigan’s Flint Child Health & Development Fund.
Several Detroit Lions football players donated their money and time to the people of Flint as well.
As did one Washington Redskins player.
Cher teamed up with Icelandic Glacial to donate more than 180,000 bottles of water.
And environmental activist Erin Brockovich voiced her support and concern on Facebook.
For information on how you can help the water crisis in Flint, head over to CNN Impact Your World for tips on where and how to donate.