Social networking site Twitter exploded over the weekend with tweets saying that Calvin Klein's newest ad campaign, "Perfectly Fit," features 27-year-old Myla Dalbesio modeling the brand's "plus sized" underwear.
The only problem? Dalbesio is not even close to what some people consider "plus sized," according to ranters on social media.
Dalbesio, a size 10, says she's the biggest female model that the company has worked with.
“It’s kind of confusing because I’m a bigger girl,” Dalbesio says in the latest issue of Elle magazine. “I’m not the biggest girl on the market but I’m definitely bigger than all the girls [Calvin Klein] has ever worked with, so that is really intimidating.”
She said that although she was unsure of how the photo shoot would go in terms of her size or shape, “no one even batted an eye,” she tells Elle. “It was very cool.”
But on social media, it hasn’t gone over so cool. Even though the brand never explicitly labels Dalbesio as "plus sized," Elle's tweet, coupled with what many people see as Calvin Klein's subtle approach to the campaign as yet another attempt for a fashion house to circumvent the burgeoning “real shape” movement.
Another Twitter user said: "Maybe they meant plus-size as in height? Maybe she's 7 foot tall and that's enough for them?"
It's the second time in as many weeks that a fashion brand has irked the public. A recent petition aimed at Victoria's Secret's "Perfect Body" campaign says that the lingerie retailer "fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type 'perfect'."
In a message forwarded to HLN, a spokesperson for Calvin Klein says the imagery of its new ad campaign is to be "more inclusive."
"The new Calvin Klein Underwear Perfectly Fit imagery features models Myla Dalbesio, Jourdan Dunn, Amanda Wellsh, Ji Hye Park and the face of the brand, Lara Stone, in several styles," Calvin Klein says. "The Perfectly Fit line was created to celebrate and cater to the needs of different women, and these images are intended to communicate that our new line is more inclusive and available in several silhouettes in an extensive range of sizes.”
Dalbesio, no stranger to the rigors of trying to fit a certain size in the modeling world, for her part, seems to be almost apologetic about the “plus size” moniker thrust upon her.
“I’m not skinny enough to be with the skinny girls and I’m not large enough to be with the large girls and I haven’t been able to find my place,” she says in Elle. “This [campaign] was such a great feeling.”