As the video of former NFL player Ray Rice knocking his then-finance -- now wife -- out cold surfaced Monday, conversations and heated debates sprang up across the nation.
How could he do something like this? How did the NFL not know about this? Why was Rice only suspended for two games? And finally, why did she stay?
It was that final question that pushed writer Beverly Goodenover the edge. So impassioned by the notion that the conversation switched from being about Ray Rice to his wife, Gooden started the hashtag, #WhyIStayed.
Read more: Life of a football wife: Who is Janay Rice?
Late Monday and well into Tuesday, that hashtag was trending on Twitter and sparking conversation across the country.
Filled with stories from domestic abuse victims, the hashtag is being used to explain why getting out of an abusive situation is not always as easy as it seems.
Gooden shared her experience:
In the wake of #WhyIStayed, a new hashtag, #WhyILeft also began trending on Twitter.
WhyILeft allows victims of domestic abuse to share stories of how they were able to get out of their abusive situation.
Whether people are tweeting with #WhyIStayed or #WhyILeft, one thing is clear -- the topic of domestic abuse is front and center and shining a light on an often hidden but hugely important issue.