Lego recently announced a new playset after a fan suggested to the company that it create a set of female scientist figures.
Called "Research Institute," the set features a chemist, an astronomer and a paleontologist. The idea to have a set of female scientist figures first surfaced on Lego's Ideas board, which is a section of the brand's website dedicated to fan ideas for future toys. The concept was spearheaded by Dutch geochemist Dr. Ellen Kooijman, who hoped to have a Lego playset that showed girls they can become "anything they want."
If a concept gains 10,000 supporters, Lego officially moves it from the idea stage to the review stage. Almost a year after Lego did this for Kooijman's idea, it announced that the set had been created and is now for sale.
Kooijman first announced the playset on her blog and posted a review, where she talks about some of the changes that were made between her original design and the final product.
Lands' End also heard similar ideas from a mother whose daughter asked her why the Lands' End catalog only had science-themed shirts for boys. After she wrote a letter to the company that went viral, they added girls' science-themed shirts to their apparel line.