Love to Instagram your food? Then this account definitely won’t double-tap your pics.
It’s called You Did Not Eat That, and it aims to expose what it asserts is the staged fiction behind Instagrams of mouthwatering, perfectly arranged foodie snapshots, particularly ones that aren’t great for your waist line (think ice cream, cupcakes, donuts, etc.).
The account is new to Instagram -- its first photo is dated May 1 -- but has already gained more than 22,000 followers.
It's unclear exactly who runs this account, but the nameless woman did open up to NY Mag’s the Cut on Tuesday about why she started this project.
“I saw dozens of bloggers swarming a dessert table, taking pictures and spending five minutes merchandizing the sunglasses next to the macarons. Then they walked away and nothing was eaten. It was so contrived!” she tells the Cut. “When you see something so often and you know that there’s a group of people who are kind of rolling their eyes about it, it’s time to say something.”
She says she’s not trying to tell people how to eat or what size to be, she’s just making it known that “we see the formula” in the seemingly perfect but often not-very-true IG photos.
“It’s just presenting this curated life that’s beautiful and perfect and totally unrealistic.”
Can’t quite picture what she’s talking about? She says the photos she calls out in her posts usually have macarons/ice cream/donuts pictured “in front of some big landmark, like the Eiffel Tower… and there’s always a very calculated stack of rings and bracelets, maybe a French bulldog, and it’s like, Boom, I’ve got a successful Instagram post!”
The types of shots she considers the most offensive? “A pink frosted doughnut in front of an eight-inch thigh [thigh] gap is really, really hard to stomach.”
Of course, when you call people out publicly on not doing what they claim to be doing, you can’t expect to avoid some negative feedback. She says she hasn’t gotten too many negative comments -- most people get the satire -- but some people have blocked her, like fashion mega-bloggers Emily Schuman of Cupcakes and Cashmere and Julie Sarinana of Sincerely, Jules.
But she does have a solution for avoiding any quibbles over flawless IG pics: “Just eat!”