Before today, any association between "Google Glass" and "breastfeeding" would have probably brought some creepy images to mind involving high-tech voyeurs and nursing moms. Glass, after all, has already prompted plenty of debate around those types of concerns.
But here is something few cynics expected from the warily embraced new technology: something both very useful and not creepy.
A new app for Glass allows mothers who are just beginning to breastfeed or having difficulty nursing to receive live, secure video support from a lactation counselor. The counselor can then observe the baby nursing in real-time from the mother's perspective and offer advice.
The app for the Australian Breastfeeding Association's Breastfeeding Support Project also includes a suite of instructional videos which can be played within Glass while a woman is nursing. "This provides women with the information when they need it most," a promotional video touts. "Mothers can push content from the learning portals on to Google Glass, giving them on-screen prompts and reminders."
A trial run involving five mothers and 15 counselors just concluded April 13. The ABA said that "the benefit of Google Glass is its hands-free capabilities, so mums can focus on holding their baby."
A blog tracking the trial's progress reported in March that, "participant and new mother Sarah-Jane Bailey has experienced trouble nursing due to her son Patrick's micrognathia, (his jaw is too far back) and he is unable to latch properly. Sarah has since successfully breastfeed after video calling ABA counsellor, Cate for advice on latching."
Another new mom who participated told the Sydney Morning Herald, ''For some users, especially those in remote locations or without a support network close by, it may be their only access to maternal health advice."
The breastfeeding support app for Glass is a collaboration between the ABA and Small World Social, which has additional information on its website.
Follow Jonathan Anker on Twitter @JonFromHLN