When word got out about LIVR this week, it seemed a little out there. After all, could there really be an app that glorified drinking? One that, in fact, couldn't be activated until you'd had at least one drink and blown into a breathalyzer?
That's the premise behind the "social networking app" for drinkers, and there are even more features that "unlock" as you continue drink. According to LIVR's site, a few beers or shots will get you access to things like "Drunk Dial," which allows a user to randomly call another LIVR user nearby, and geo-tagging, so you can see other where other LIVR users are hanging out and how drunk they are.
The app's site features a video of its supposed "founders," and a promise that LIVR will be available in "Spring 2014." The tagline? "Drink til you LIVR."
Plenty of people have reacted to the boozy app with disgust, amusement or tempered curiosity. Streetwise Media says the app is due to be unveiled properly at SXSW, which may explain the buzz (heh). Tech blog Gizmodo has another theory, however: The whole thing is a hoax.
Gizmodo writer Brian Barrett lays out a few reasons the whole concept could be phony (besides the decidedly un-PC premise). LIVR promises the breathalyzer add-on will be about $5, a price point that, in comparison to other iOS breathalyzers, is ridiculously low. It's also impossible to find the app's founder, Kyle Anderson, on Twitter, and Barrett says he recognized the person posing as the designer, Avery Platz, as a former colleague from a Chicago improv troupe (who's name is not actually Avery Platz).
Of course, there is always a possibility that LIVR is real. HLN has corresponded with the LIVR "team" via e-mail, but as of publication, they have not answered our questions. LIVR does have a Twitter account, but at the moment, its follower count hovers below 300 -- which is roughly how many followers your mother-in-law has.