The strangest thing's been happening this week: People around the nation are crying over... a battery commercial?
One that features a sweaty and grunting football player, too. Hardly the stuff sentiment is typically made of.
But "typical" has no place in Derrick Coleman's underdog story, and that probably explains all those tears being shed by people listening to him tell it during his Duracell ad, which has more than 4 million views on YouTube.
Tough tech: NFL player's hearing aid syncs with iTunes, TV
Coleman is a fullback for the Seattle Seahawks and the first legally deaf player in the NFL. The one-minute video tells the story -- in Coleman's own words -- of his ridiculously unlikely and inspiring rise to pro football, which included years of being picked on in school and "coaches that didn't know how to talk to me" on the field.
The California kid would go on to play for UCLA, but went undrafted by the NFL. "They told me it was over," Coleman says. "But I've been deaf since I was 3, so I didn't listen."
No kidding. Coleman caught on with Seattle and defied the odds once more by making their roster out of training camp.
Last month, during a nationally televised Monday Night Football game, Coleman scored his first touchdown.
Now this Sunday he'll take the field, one win from making it to the Super Bowl -- and it looks like he'll have a lot of new fans cheering for him along the way.
Follow Jonathan Anker on Twitter @JonFromHLN