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Watch this 'Devil Baby' scare the heck out of people!

NEED TO KNOW
  • An animatronic demon baby is strolling the streets of New York, terrifying people
  • The prank is a promotion for the film 'Devil's Due'
Watch this 'Devil Baby' scare the heck out of people!

One man's terror is another man's viral video.

A horrifying animatronic baby called "Devil Baby" is roaming the streets of New York in a remote-controlled stroller and terrifying pedestrians. 

Well-meaning people walk up to the seemingly abandoned stroller only to have a demon baby pop out and shriek at them.

The prank is a promotion for the new film "Devil's Due," about a woman pregnant with the antichrist. 

Watch the horrifying -- yet hilarious -- video for yourself: 

This isn't the first time ad execs have promoted their movie by pranking innocent bystanders. 

Remember when a woman with telekinetic powers horrified this coffee shop

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