One man's terror is another man's viral video.
A horrifying animatronic baby called "Devil Baby" is roaming the streets of New York in a remote-controlled stroller and terrifying pedestrians.
Well-meaning people walk up to the seemingly abandoned stroller only to have a demon baby pop out and shriek at them.
The prank is a promotion for the new film "Devil's Due," about a woman pregnant with the antichrist.
Watch the horrifying -- yet hilarious -- video for yourself:
This isn't the first time ad execs have promoted their movie by pranking innocent bystanders.
Remember when a woman with telekinetic powers horrified this coffee shop?