A gay couple from Los Angeles, California, tied the knot live during the Rose Parade in Pasadena on Wednesday.
Danny Leclair, 45, popped the question to longtime partner Aubrey Loots, 42, by sending him a pic of two toy grooms holding hands, according to the LA Times.
The AIDS Healthcare Foundation (AHF) hosted the ceremony on its float and chose the pair from more than a dozen couples who wanted the chance to wed during the parade, according to the Times.
"It's awe-inspiring to be committing your life to another person and to have millions of people bear witness. I didn’t imagine this happening in my lifetime,” Loots said in the same release.
"The parade is not the appropriate place for a homosexual wedding. A parade should not be political or divisive," a woman named Brenda wrote.
"So sad that for the first time our family will not be watching the parade. We do not wish to be slapped in the face with something so extremely offensive to us," wrote another woman named Marsha.
Many others, however, took to the Facebook page to voice their support.
"Cheers to celebrations of love and equality. Thank you, Tournament of Roses, for choosing to usher in 2014 in such fine fashion! How lovely to let the world celebrate with this happy couple. Kudos!" wrote a woman named AnnaLisa.
"What a beautiful and hopeful way to start the year. Thank you for including all families. I've never watched the Rose Parade before, but I will be certain to watch it in 2014!" a woman named Samantha commented.
The Tournament of Roses released the following statement to HLN, saying it was "pleased" the AHF was participating:
"It is the organization’s third entry in three years tied to their mission of delivering medical services and advocacy in fighting AIDS worldwide. Like all of our sponsors and float designers, AHF continues to help make the Rose Parade a premier event through original and creative expressions that connect to parade themes -- as this float does."
The theme for this year's parade is "Dreams Come True," and the AHF says its couple will be "living the dream" as they tie the knot this week.
The state of California began issuing marriage licenses to same-sex couples again in June after a years-long legal battle.