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Thumbs down? Facebook drops 'like' button icon

  • Facebook also offering new design for 'share' button
  • New changes minor to users; critical to site administrators
Thumbs down? Facebook drops 'like' button icon

Have you ever hit the Facebook icon on a website and wonder where it goes? Was it just a note in the Facebook ticker on the right-hand side of the social network? Or will it post directly to your profile?

Facebook is making things easier for users and website administrators by creating new "like" and "share" buttons.  

“Today, we're introducing a new design for both Like and Share to help people share more great content across the web,” Ray He wrote on the Facebook Developer Blog. “Together, the Like and Share buttons are viewed over 22 billion times daily across more than 7.5 million website.”

Clicking on "like" will share an article directly to your ticker. Your friends will see that you liked the article in their ticker. If you choose to click on "share," you will be prompted to add your own comments above the link preview -- just like you would if you posted the link directly on your profile. Hitting the "share" button will make an article show up on your Facebook profile.

The new"like" button design no longer includes the thumbs up icon. Instead, you’ll see the Facebook logo – a white box with a stylized F. For font enthusiasts at home, that’s a Helvetica typeface, according to

While the change to the icon, which has been around since 2010, may seem minor, also points out the design is “critical for driving engagement with Facebook pages and encouraging users to share interesting content that they find across the Web. The famous mark hasn’t been dropped entirely, but it suggests that the word ‘like’ is now ingrained enough in Internet culture to stand on its own.”

If you are trying to drive traffic to your site, FB's developer blog gives more tips on how to optimize the buttons to encourage more sharing of your content. For average users of the interwebs, it’s just a matter of how you want to notify people about what you’re looking at online.

The new buttons will automatically roll out on sites across the Web in the next feed weeks. 

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