Once again, "Breaking Bad" was all over Twitter on a Sunday night.
Though this time, it had little to do with the just-concluded series and everything to do with Joyce Evans.
"Joyce Evans? Was she one of Walter White's partners I forgot about? Some old friend of Lydia's?"
No. She's a Philadelphia news anchor who sent out what's possibly one of the most cringe-worthy tweets the world has ever seen:
Thought "Breaking Bad" was hot last Sunday? @FOX29philly See who's breakin' bad in SW Philly leavin' 6 people SHOT - Tonite at Ten!
— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Haha, cool way to promote the show! Using a pop culture reference to tell people about a real-life tragedy. An A+ for savvy and totally tasteful digital promotion, right Internet?
— recognize. (@jenihead) October 7, 2013
— Kate R (@kateritchie) October 7, 2013
My entire timeline is people a) screaming about Joyce Evans b) mocking Joyce Evans or c) retweeting old Joyce Evans tweets.
— Will Brinson (@WillBrinson) October 7, 2013
What's that about retweeting old Joyce Evans tweets? *checks @JoyceEvans29's old tweets* Oh no. Oh no, no, no, no. THIS:
@fox29 Are you ready for Internet Doomsday? Don't know what it is? Find out on fox29news at six. and 2 cops are killed in traffic
— Joyce Evans (@JoyceEvansFox29) July 8, 2012
But back to the most current of #JoyceEvansTweets (a real hashtag which trended and is loaded with great/terrible things). The news anchor responded immediately to the criticism, saying, "Last tweet NOT AST [sic] ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point."
The actual shooting she was talking about left one person dead. You can read more about it on Philly.com.
Evans repeated her defense in three more tweets, but she hasn't tweeted again since becoming Internet Famous late Sunday night (and somehow, neither has she deleted the initial, offending tweet). So in absence of originals, here are a few of the aforementioned #JoyceEvansTweets -- authored by various Twitter users -- flying around right now:
Miss FULL HOUSE? So do they! Immigrant family of 12 thrown into the streets of West Philly. Tawdry details tonight at 10. #JoyceEvansTweets
— Rebecca Hains (@RCHains) October 7, 2013
Speaking of "The Big Bang Theory," fire dept. officials think they know what caused an explosion in one S Philly rowhome. #JoyceEvansTweets
— Chamomiles Davis (@ChamomilesDavis) October 7, 2013
It's Always Sunny in Philadelphia? Not anymore for a local teen who lost his eyesight this weekend. Story at 11! #JoyceEvansTweets
— Allen Johnson (@allenjohnson11) October 7, 2013
Think you missed the point of Joyce Evan's tweet? A local man didn't miss the point of a sharp knife.. tonight at 10 #JoyceEvansTweets
— Kevin Kinkead (@PhilUnionKevinK) October 7, 2013