Editor's note: Tweet Nothings is a weekly scroll through celeb Twitter accounts that we follow so you don't have to.
There is really nothing at all, even remotely subtle about the song of the summer *.
Alan Thicke's son's "Blurred Lines" has the shock n' outrage video with its vampy, plastic-wrapped and nearly naked models, the can't-sing-this-song-around-your-parents lyrics and those tacky, tacky promotional "#THICKE" and "#BLURREDLINES" hashtags that keep flashing all over its video. "Hey, hey, hey!"
_ * Sorry about that, Daft Punk. But Pharrell, you win either way. Well played._
And of course -- marketing majors take note -- it has all worked. The song hit the top spot on iTunes and the video has more than 107 million views on YouTube. "Hey, hey, hey!"
In fact, the only thing bigger than "Blurred Lines" right now may be the hashtag #BlurredLines. Robin Thicke's Twitter feed seems to be taking its cues from his video, with both enlisting it as a co-star. Intentional symmetry? Probably. Hashtag new media.
It's superimposed all over the videoand to scroll through the singer's tweets is to subject yourself to an endless hashtag-enabled reminder that, yes, he has this song out. And an album of the same name. And they're both a big deal. Hashtag BlurredLines. "Hey, hey, hey!"
There's still time left though for one more hashtag: #COSBY. Which makes a lot of sense if you ever wondered why the "Blurred Lines" video feels so familiar.
"Hey, hey, hey!"