The organizer of the "Million Hoodie March" says he is trying to channel the outrage surrounding George Zimmerman's acquittal in a positive direction.
"We have asked people to sign the NAACP petition calling for the Justice Department to launch racial profiling charges against George Zimmerman, because we feel this is the only way now that we can have some level of justice in Trayvon's case," said Daniel Maree.
Read more: 1 million sign petition against Zimmerman
Maree organized the ' Million Hoodie March,' an Internet campaign and rally that took place in multiple cities on March 21, 2012, calling for justice. A digital strategist by trade, Maree used all the tools in his arsenal -- from a simple blog post and YouTube video to a Facebook event and fan page -- to make it happen so quickly.
"At the New York rally, there were over 5,000 people. Nationwide over 50,000 people rallied in over a dozen cities across the United States. There was a rally in London. There was a rally in Australia," Maree said.
More protests were held around the country when it appeared that Zimmerman wasn't going to be arrested for Martin's death. Zimmerman was charged with second-degree murder in April of 2012. The case has sparked national conversations about race, racial profiling and self-defense laws.
When Zimmerman was found not guilty of all charges, more demonstrations sprung up around the country.
"Immediately after the verdict we put out a call to action asking people to put their hoodies back on, and come out to Union Square for another protest, and it was on Sunday at six o'clock. We marched to Times Square, and we shut down Times Square to show our disappointment, our anger and our frustration," said Maree.
Maree estimates up to 20,000 people turned out at Union Square Sunday to protest the outcome of the trial, which was even bigger than the New York rally on March 21, 2012, when 5,000 protesters participated.
Now, Maree has the goal of turning the Million Hoodie March movement into an official, non-profit organization dedicated to social causes called Million Hoodies Movement for Justice. .
"We have to attack those root causes. So we are definitely going to be focused on other cases as they come about. Our goal is to elevate the profile of all victims, and the families who lost loved ones," said Maree. "We are going to be focused on any case of racial profiling, and gun violence."
One of the other cases Maree plans to focus on is that of Michael Dunn. Dunn, who is white, is scheduled to go on trial in September for killing 17-year-old Jordan Davis during an argument about loud music at a gas station in Jacksonville, Florida, in November of 2012. Davis is African-American.
"That's going to be a major focus for us in September around his trial, and making sure that we don't see the same thing happen in terms of Zimmerman getting off," said Maree.