Some people found this extremely disturbing.
A video promoting a new Hyundai SUV shows man trying to kill himself with carbon monoxide from exhaust fumes.
What's the joke? He can't go through with his plan because the Hyundai IX35 runs on hydrogen. They only thing that comes out of its tailpipe is harmless water vapor.
Hyundai says it did not approve the ad which was created by its European ad agency, and issued a statement saying:
"Hyundai Motor deeply and sincerely apologizes for the offensive viral ad."
Just recently, Ford apologized for ads overseas that featured women bound-and-gagged in the trunk of a car.
They also blamed their ad agency.