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Viral ad: You don't know how beautiful you are

NEED TO KNOW
  • Ads show difference in how women perceive themselves, how others see them
  • Forensic artist draws women as they describe themselves
  • Exercise proves our vision of ourselves is not always accurate
Viral ad: You don't know how beautiful you are

New Dove ad challenges beauty assumptions

New Dove ad challenges beauty assumptions

 

What do you see when you look in the mirror? You’re probably far more beautiful than that. That's the point a new ad is trying to make to women.

Dove is on a mission. Ever since their Real Beauty campaign launched in 2004, the personal care brand has been saying one thing loud and clear: Women are fine just the way we are.

If you're one of the people who struggles to believe them, the latest addition to the series just might convince you that you may need to rethink your approach.

Dove hired an FBI-trained police sketch artist to draw women -- first, based on the women's descriptions of themselves, then based on how others described them.

In nearly every instance, the pictures were starkly different -- the women describing themselves had been notably harsher, and the resulting image often were not appealing. When another person described the very same face, however, the differences were positively dramatic.

Take a look for yourself:

When the exercise was complete, the women got to see both sketches -- the way they saw themselves, and the way others saw them.

"I should be more grateful of my natural beauty. It impacts the choices that we make, the friends we make, the jobs we apply for, how we treat our children," said Florence, a blond woman who participated in the exercise. "It affects everything." 

Perhaps the next time you look in the mirror, it'd be a good idea to gaze a little longer.

 

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