When Pinterest was launched in March of 2010, even its founders probably couldn't have predicted its meteoric rise to success. It currently sits pretty as the third-largest social network behind Facebook and Twitter, according to a 2012 study, which is no small achievement in only three years. All for a digital version of a corkboard. Wonders will never cease.
However, some people feel like Pinterest is overly feminine, and a glance at its homepage supports that theory quite a bit. In reaction, several websites that cater to the same concept in a manly manner have popped up over time: Dudepins, Dart it Up, Gentlemint and Punchpin, to name a few. While each has its slant from gentlemanly accouterments to galleries of scantily glad ladies, there's one thing that is distinctly absent: anything that would inspire women to want to go shopping.
The latest to join the men's Pinterest movement is a site called MANteresting, which swaps out the pinning for "nailing" (we see what you did there, guys). HLN spoke to Manteresting co-founder Brandon Patchin about his vision for the site, why it works and what Pinterest does wrong when it comes to appealing to dudes.
HLN: What was your motivation behind starting Manteresting?
Brandon Patchin: My business partner, Jesse, and I created Manteresting after deciding that, although Pinterest has a bunch of cool content, it is too difficult to find. A guy can't simply visit the Pinterest homepage and be entertained. He has to find other male users, that share similar interests, hunt for stereotypically male categories, etc. On Manteresting, one can click right to the homepage and find pretty much everything they could ever dream of.
HLN: Can women use Maninteresting, or is it only open to male users?
BP: Of course. Just like men can use Pinterest. Just like 90% of Pinterest content is more stereotypically feminine images, we want Manteresting to be 90% stereotypically male things. About 20% of our user base is females, and about 40% of our Facebook fan page consists of females.
HLN: Do you find Pinterest exclusionary or overly female?
BP: Statistics don't lie, and the stats say 80% of Pinterest users are female. If Manteresting didn't have a place on the internet, we wouldn't still be here 12 months after launch. As long as users keep signing up, and news outlets keep writing about us, we wont be going anywhere.
HLN: Do you feel like there is a strategy or approach Pinterest could take to even out the overly feminine tone of the site?
Brandon: Yep. Buy us out.