This week, our favorite yoga-wear brand Lululemon recalled its go-to black yoga pants for their unexpected sheer-effect on your bottom. For those of you who are a part of the “cult,” I’m sure you’re devastated. And so is Lululemon’s stock: It’s currently doing downward dog, and not in a good way.
Many people have traded in their skinny jeans for Lululemon yoga pants to rock at bars, restaurants and any other outing you can think of. It seems the yoga pants have officially replaced "real" pants for just about every man and woman out there. The denim gurus are scrambling to figure out how to make their jeans as comfy as the Luon fabric we’ve grown to love.
For someone like me -- who works in apparel and sees the process from production, to quality-control, to sales -- I think this was a big pill for Lululemon to swallow, and it’s honorable. It’s not easy admitting you screwed up. But it’s bold and smart. In the long run, it is proving that Lululemon is the “it” brand for yoga wear because it’s truly one of the few brands that keeps your childish-print-panties in perfect disguise, thus proving that Lulu is a force not to be reckoned with.
You can buy $20 workout pants at your local Target, but no one can guarantee you the coverage and flexibility that Lululemon offers. As an avid CrossFitter, I rely on my Lululemon to keep my goods in my pants during 100 squats in a WOD (workout of the day), unlike my previous not-to-be-named $15 shorts that were sure to rip on rep 50.
Call me part of the cult, but the fact that Lululemon takes so much pride in their product to create a massive and expensive recall means that future line launches won’t have this issue. This is giving us yet another great reason to stand by the brand.
I assure you it won’t be easy going into my nearest Lululemon store and returning my beloved yoga pants. But, hey, I’ll swap them out for some shorts -- since those squats are doing such great things to my backside, anyway.
In the interim, I guess we'll all just have to go back to wearing our skinny jeans when we brunch with girlfriends on the weekend or head to the grocery store on a Wednesday night.