We’ve all heard the old saying "It’s not what you know, it’s who you know." And even though the theory may only be partially true, or depend on the circumstances, who you know can definitely come in handy when it comes to getting ahead in your career. Even the largest professional networking site -- LinkedIn -- thinks so.
LinkedIn recently announced a revamped tool -- LinkedIn Jobs -- dedicated to making users’ job searches easier, more effective and more relevant. The new LinkedIn Jobs has been redesigned to connect job seekers with the “right” career opportunities and then help them actually capitalize on those opportunities.
Beyond the new look and feel of the site, LinkedIn says the new experience will allow users take advantage of who they know. The site will showcase open positions at companies where users have a “connection.” So if you're an “in” at a company or organization that’s hiring, LinkedIn will help connect the dots.
So, instead of having to rely solely on a contact to help you get into an organization, LinkedIn will help you get your foot in the door by finding those open positions, and then "who you know" can help connect you with the right people. But when a company comes knocking, you need to be ready. In order to fully take advantage of these tools, Ali Howard, managing director at recruiting firm ImpactSearch Partners, says your profile needs to speak for you.
“If anyone is an avid LinkedIn user, you know someone who’s got a really robust profile,” Howard said. “If you are looking for a job, your profile needs to scream what you want to do, what your qualifications are and what skills you possess. Make that profile completely amazing.”
The site also now has more advanced search options. On top of searching for open positions based on country and ZIP code, you can search based on industry and function as well. If there’s a job you’re particularly excited about, just click the “save” link and LinkedIn will help you keep track of the posting. The new redesign also helps you keep up with the latest job postings you’re interested in by surfacing results from your saved searches.
“I think that everyone in the professional community can attest to the fact that LinkedIn is an amazing tool,” Howard said. “It is a way to connect with companies. You can follow certain companies. You want to build your own network, of course. It allows you to see who your network is networked with.”
For more information, check out this slideshow where LinkedIn walks you through all of the new tools.