The Harlem Shake has taken over the Internet.
It has taken over YouTube and Twitter.
And, if you are the owner of a motorcycle helmet or full-body pink teddy bear costume, it will of course soon take you over too.
Nevermind that the Harlem Shake everybody is going berserk over isn't the actual, official Harlem Shake (a fact which seems to bother some killjoys*), which has been around for a long time and is, at best, a distant relative of the current obsession.
_ * You mean nobody really invented a dance floor-approved, clothing-optional dance move that involves thrusting your crotch against a chair while waving props you found in the back of your bedroom closet?_
No, what matters here is that, despite the fact we will surely all be sick of it by this time next week and gently place it alongside flash mobs and Rickrolling in the back of our memories, this eruption of Harlem Shake videosis fantastic. It will also quickly consume 20 minutes of your life, 30 seconds at a time.
But how does it stack up against other current obsessions?
If you hop over to YouTube right now and sort Harlem Shake videos by "Upload date," you'll notice new ones are being added literally every minute. Some better than others, but there they are.
But it's still no "Gangnam Style", according to Google Trends:
And all that Psy nonsense has been going on for more than six months already. Though the Harlem Shake is making up ground, and the most recent Google info is four days old.
So it's popular. But more popular than the all-time Internet champion?
According to Topsy, a real-time social analytics site, the Harlem Shake has most definitely taken over. It shows more mentions this week for the dance than for Kate Upton, Banana Joe and Marco Rubio combined. And even morementions than (yes) " Gangnam Style."
So, believe the hype? Sure.
And enjoy it while it lasts, because just like Psy (and especially after the " Today" show ruined it for everyone Wednesday), the mere mention of "Harlem Shake" will soon start to provoke reactions like this:
But until it does... go ahead and binge "con los terroristas":
And of course, the original. Charlie Brown was all over this 40 years ago.
Follow Jonathan Anker on Twitter @JonFromHLN