#LightsOut: Twitter goes off on Super Bowl outage

NEED TO KNOW
  • Blackout happened in the middle of the big game
  • Advertisers seized the moment with themed tweets
#LightsOut: Twitter goes off on Super Bowl outage

New Orleans made headlines Sunday night thanks to non-sports-related mishap in the middle of Super Bowl XLVII.

Only minutes into the game's second half, the power supply to one half of its venue -- the Superdome -- shut off, causing players and fans to twiddle their thumbs for the next 35 minutes while technicians addressed the problem.

Not everyone was looking awkwardly around wondering when the action would resume, though. On Twitter, people took action immediately. Some that weren't crazy about how the famous Super Bowl commercials used the event as leverage for commentary:

 

 

Some celebs at the big event made the best of it by laughing their way through it, as evidenced by "How I Met Your Mother" star Neil Patrick Harris:

 

 

But by far, the most fascinating reaction to the outage came from advertisers. Oreo responded with not only a tweet, but also an advertisement that cleverly spoke to fans waiting with bated breath. 

 

 

Twitter reported that the blackout was the No. 1 social media event of the Super Bowl, drumming up an average of 231,000 tweets per minute. How's that for ironic? Maybe the Puppy Bowl should consider a blackout of their own next time.

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