The Durex condom company wants to make sure when things get hot and heavy, people are prepared.
It has teamed up with creative agency Buzzman to start a business delivering condoms to people's doorsteps. Yes, just like pizzas!
The concept is, actually, very high tech: You place your order through the SOS Condom app or website. The company guarantees a delivery person will be knocking on your door in no more than an hour.
To make sure not to miss (to put it this way) their prime time, the companies offer the service until 4 a.m. The charge is $15 for a 12-pack.
The service was rolled out in Dubai in the United Arab Emirates last week, the only place where the deliveries are offered so far.
But the website gives everyone the option to vote for the next city where the service will come.
The choice of Dubai may have something to do with the business. Anything related to sex life is a huge taboo in the Middle East. Pre-martial sex is still illegal in the UAE. In other words, getting a condom is a whole different ballgame there.
But how did the companies make sure no one really knows what the delivery man is bringing?
Very simple! The New York Daily News says the delivery guy may be disguised as a pizza man or someone unsuspecting like that. Part of the pitch for the service is that it will be done by a "discreet and professional delivery team."
But what about condom deliveries in the United States? We reported in December that sophomore Kyle McCabe started a similar business at the College of New Jersey. It's called CondAm (a short for condom ambulance). The entrepreneurial student also promises to do a quick and professional delivery.
But unlike the Dubai business, McCabe says he is not in it for money. He says he only wants to promote sexual health on the campus. He also says he would like to donate some money to sexual health foundations when he makes enough to do that, he told the New Jersey Star-Ledger.