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Say it ain't so, Joe! ‘Two buck chuck’ goes up

  • Price on popular Trader Joe's wine upped to $2.49
  • Customers nicknamed the new wine 'Upchuck'
"Two-buck chuck" is going up at Trader Joe's.

If you live near a Trader Joe's, you are surely aware that they are famous for some of their cost-effective food options. However, none of them are better known than their "two-buck chuck," which refers to the fine Charles Shaw wine library. The bottles have been $1.99 each for many moons, nurturing the late-night habits of young college students and penny pinchers alike.

But a recent price change announcement means that the wines will now sell for $2.49, and you'll find that "Two and a half buck chuck" just doesn't have the same ring to it.

The price is going up, thanks to bad grape crops in 2010 and 2011, according to Harvey Posert, spokesman for Charles Shaw's parent company, Bronco Wine Co.

HLN affiliate KTVU reports that Bronco Wine was able to keep the price low because it owns 45,000 acres of vineyard, which helps to manage major fluctuations in the prices of grapes. But bad crops were an issue for the wine industry in 2010 and 2011, which is partially responsible for the price increase. 

Trader Joe's sold through 5 million cases of the wine last year, and it's still their best-selling brand. 

If you're feeling heartbroken about forking over an extra 50 cents a bottle, you can always roll on over to Whole Foods and get a bottle from their Three Wishes Wines brand, which still retails for $1.99 a bottle. Or -- if you're feeling daring -- you could even check out the $5 to $10 vino options. 

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