Not being on Facebook is the new not having a TV. It carries a self-satisfied brand of cool, and it annoys your friends.
But apparently more people are breaking the chain these days -- and many more probably would, if only they could.
See, as sworn as we are against the site's many, various annoyances (such as these and also these) and as much breath and keystrokes as we waste complaining about them, divorcing Facebook is much easier said than done. Which is why FAddict.com just may be onto something in offering to help you make a clean break, once and for all.
Social studies: 'Facebook's great for self-esteem!', says nobody
FAddict (which reads as 'faddict', a Facebook-appropriate term defined by Urban Dictionary as "An individual who gets caught up in every trendy thing that comes along.") proposes you pledge $5 to the company as a down payment on your quitting Facebook. After you send the cash and deactivate your account, FAddict monitors your profile URL for 30 days.
Should you "relapse," as they put it, and reactivate your account, you forfeit the fiver, which is donated to a mental health charity. But since public humiliation is a better motivator than five bucks, FAddict will also post your name on the front of their website to let all the world know you simply couldn't resist one more round of Pet City.
Success stories also get their name posted -- under the congratulatory "Recovered FAddicts" header -- and get their $5 back.
Follow Jonathan Anker on Twitter for more Facebook news and tech stuff @JonFromHLN