It's one of those stories about an idea that you wish you had thought of first! It's called Vixen Vodka, and it all started with three women who wanted to break into the men's club that they say was "waiting for a revolution."
Vixen Enterprises was founded by LeeAnn Maxwell, Jenny Policky and Carrie King about two years ago after a girls' trip to the Georgia coast. After hours of laying in the sun, sharing some laughs, and of course, a few "slightly dirty martinis," the girls thought, "Isn't this what a girls' trip is all about?" So they decided to share the experience with other women. Voila, Vixen Vodka. It's a brand made for women, so girls who like to "hang out, chill out and drink vodka just like the boys," don't have to feel like they're intruding on the men's club.
The Vixen girls say they wanted to take control of their lives and be empowered by something, all while empowering other women to take the same chance of chasing their dreams. In less than two months, the company has sold about 350 cases of the vodka across the state of Georgia, and Vixen is now sold in more than 150 stores statewide. One big idea and countless martinis later, this Georgia-based vodka company is Making it in America.
In fact, the Vixen girls even created a special Making it in America Martini!
Making it in America Martini