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New reality? Bulletproof backpack sales up

  • Companies say sales up more than 300% since Newtown
  • Bulletproof inserts built to stop bullets fired from handguns
New reality? Bulletproof backpack sales up

Is this where we're heading? A backpack with a bulletproof insert.

Among all the possible solutions being thrown around to better protect children in school, one unlikely idea which appears to be gaining momentum is the use of bulletproof backpacks.

Manufacturers in both Massachusetts and Utah are reporting overwhelming increases in demand for the product following the Sandy Hook Elementary School tragedy last week.

Massachusetts-based BulletBlocker says sales began increasing within hours of the shooting, which is how their vice president of business operations became aware of it.

"I was seeing numbers I'd never seen before and I thought it was a glitch. Our web traffic was 10 times more than normal," Elmar Uy told the New York Daily News. "I turned on the TV and there it was on CNN."

He says sales have risen 300-400% since last week.

The founder of Amendment II, a personal body armor supplier, reports a similar surge for the company's backpacks which feature bulletproof plating sewn into the rear panel that can block rounds fired from handguns. The backpacks cost $300.

According to Amendment II's product description, "The backpack can be quickly brought to the front as a shield or can serve as center of mass protection while fleeing the scene of the shooting."

The company even produces bullet-proof vests specially designed for children. They sell for $499. Add an extra $200 for a higher level of protection.

Armor to stop bullets fired from assault weapons like the AR-15 used in Newtown is significantly heavier and not yet in place in backpacks from either supplier.

Would you consider purchasing a bulletproof backpack for your children, or wearing one yourself? Tell us in the comments.

Follow Jonathan Anker on Twitter @JonFromHLN

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