If you lived in a swing state, this won’t be news to you at all: This election saw a record amount of money spent on advertising in swing states. CNN has compiled a list of just how much cash was spent in key states by Democrats, Republicans and the groups supporting them. It added up to a whopping $710 million spent in just 12 states ($411 million spent by Republicans and $301 million spent by Democrats).
But what did the campaigns and groups get for their money? Well, it depends on where they spent it. Using the vote totals available this morning, we crunched the numbers to find out here’s much each vote cost in some of the most expensive states of 2012.
In 2016, maybe they should consider just paying voters cash.
OHIO (90% of vote in)
Obama and allies spent $67.7 million for 2,672,302 votes = $25.33 per vote
Romney and allies spent $78.7 million for 2,571,539 votes = $30.60 per vote
VIRGINIA (97% of vote in)
Obama and allies spent $41.8 million for 1,852,123 votes = $22.57 per vote
Romney and allies spent $68.3 million for 1,745,397 votes = $39.13 per vote
IOWA (96% of vote in)
Obama and allies spent $22.7 million for 816,174 votes = $27.81 per vote
Romney and allies spent $33.2 million for 727,545 votes = $45.63 per vote
FLORIDA (97% of vote in):
Obama and allies spent $62.7 million for 4,129,360 votes = $15.18 per vote
Romney and allies spent $69.9 million for 4,083,321 votes = $17.12 per vote